Impact of advertising on consumer's buying behavior among undergraduate students in Universiti Utara Malaysia
In the new era and the modern world advertising industry is experiencing fast extraordinary changes. Commonly, advertising is one of platform for communication that used to inform, persuade and remind consumers about the existence of certain products or services in the certain market. Advertising, s...
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| Format: | Thesis |
| Language: | English English |
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2016
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| Online Access: | https://etd.uum.edu.my/6429/1/s818368_01.pdf https://etd.uum.edu.my/6429/2/s818368_02.pdf |