Impact of advertising on consumer's buying behavior among undergraduate students in Universiti Utara Malaysia

In the new era and the modern world advertising industry is experiencing fast extraordinary changes. Commonly, advertising is one of platform for communication that used to inform, persuade and remind consumers about the existence of certain products or services in the certain market. Advertising, s...

Full description

Bibliographic Details
Main Author:	Yuhalis, Abdul Hadi
Format:	Dissertation
Language:	English English
Published:	2016
Subjects:	HF5801-6182 Advertising HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/6429/1/s818368_01.pdf https://etd.uum.edu.my/6429/2/s818368_02.pdf https://etd.uum.edu.my/6429/
Abstract	Abstract here

Similar Items

Factors influencing consumers' attitude towards online advertising
by: Tey, Hwa Jiun
Published: (2016)

The effect of advertising campaign on consumer buying behaviour: Petronas (M) Berhad
by: Mohamad Taufik, Ariffin
Published: (2023)

Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
by: Tan, Chiew Kie
Published: (2010)

Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement
by: Wan Noraini, Wan Napi
Published: (2015)

The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
by: Samshul Amry, Abdul Latif
Published: (2016)

To buy or not to buy: Factors influencing life insurance purchase intention
by: Tan, Hooi Sean
Published: (2014)

The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention
by: Siti Nazihah, Mohd Jamili
Published: (2015)

The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior
by: Abdelkarim, Mohamed Abdallatif Abu Auf
Published: (2017)

Factors influence online buying behavior on online shopping: A study among UUM postgraduate students
by: Su'aidah, Abdullah
Published: (2016)

Impact of COVID-19 pandemic on consumer buying behaviour
by: Nurin Aina Akmal, Abd Malik
Published: (2022)

Factors influencing purchase intention based on facebook advertising: A study on generation Y consumers in UUM
by: Nik Muhammad Ismail, Karim
Published: (2015)

The relationship between trustworthiness, congruence, likeability, and advertisement of celebrity endorsement in social media towards consumer purchasing intention
by: Cheah, Lee Suan
Published: (2022)

Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia
by: Dg Ku Zunaidah, Ag Majid
Published: (2018)

Determinants of organic food purchase behavior of consumers in Bangladesh
by: Rahman, Khandoker Mahmudur
Published: (2017)

An Investigation into the Factors Influencing Unethical Consumer Behavior in Selangor
by: Nazahah, Abd. Rahim
Published: (2009)

Green Products Buying Behaviour and General Environmental Beliefs
by: Lim, Li Chen
Published: (2009)

Consumer Purchase Behavior toward United States Products in Malaysia
by: Harmimi, Harun @ Bahari
Published: (2010)

A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia
by: Nur Hazirah, Mohamad Janai
Published: (2016)

Relationship between advertising appeal and behavioral intention: the mediating effect of attitude and moderating effect of cultural norms in two distinct Muslim Nations
by: Raza, Syed Hassan
Published: (2018)

Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
by: Noor Hasaniyati, Mohd Rejab
Published: (2018)

Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah
by: Fazira, Ahmad Tajudin
Published: (2015)

Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency
by: Mohamad, Ali
Published: (2004)

Factors influencing intention of buying organic food products among generation Z in Malaysia
by: Poovithira, Parmasivan
Published: (2024)

Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
by: Siti Nadia, Sheikh Abdul Hamid
Published: (2018)

Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
by: Reetha, Subramaniam
Published: (2022)

The Impact of Culture on Mobile Purchasing: A Comparison Between Malays and Non-Malays Consumers
by: Hazrul, Hamzah
Published: (2012)

Advertising and identity construction : A cultivation analysis on health and beauty advertisements in Sabah
by: Chin, Ying Shin
Published: (2014)

Service Quality and Satisfaction Among Postgraduate Students at Universiti Utara Malaysia
by: Hanaysha, Jalal R. M.
Published: (2011)

Factors affecting choice of cafeteria among Universiti Utara Malaysia students
by: Mohd Nasiruddin, Abu Ghani
Published: (2014)

Perception of selfie Malaysia tourism advertisement, attitude and visit intention to local Malaysia destination : a study of consumers in Kota Kinabalu, Sabah
by: Faerozh Madli
Published: (2016)

Consumption values and consumer's attitude towards intention to purchase electric car among Malaysian consumers
by: Mohd Norsam, Mohd Sari
Published: (2020)

Online shopping behaviour of Arab students at College of Business Universiti Utara Malaysia
by: Saeid, Geit H.A
Published: (2010)

Malaysian consumer motivations on boycott participation
by: Samshul Amry, Abdul Latif
Published: (2011)

Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
by: Nurul Aimi, Ramli
Published: (2019)

An empirical study in brand image factors that influence students behaviour in Universiti Utara Malaysia
by: Fadli, Othman
Published: (2017)

Investigate the Customer's Understanding of the Billboard Advertisements
by: Abdullah, Alkhaldi Shrouq
Published: (2012)

Consumers Attitude and Intention Towards Online Purchasing
by: Siti Salwani, Meor Ahmad
Published: (2004)

A Study Consumers' Green Purchasing Intention
by: Cheah, Ching Mun
Published: (2009)

Intention to purchase halal products among consumers
by: Nadiah Rus Liyana, Rusli
Published: (2015)

The contributing factors to brand attitude among consumers
by: Ahmad Faizal, Iberahim
Published: (2015)