Campuran pemasaran dan ekuiti jenama halal keseluruhan

The main objective of this study was to examine and identify the factors that affect halal brand equity through the marketing lens. This study investigated factors such as advertising, pricing, company reputation, environmental turbulence with brand equity dimensions which are halal brand associatio...

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Détails bibliographiques
Auteur principal:	Ahmad Sabri, Yusuff
Format:	Thèse
Langue:	anglais anglais anglais
Publié:	2017
Sujets:	BP174 The practice of Islam HF5001-6182 Business
Accès en ligne:	https://etd.uum.edu.my/6759/1/Depositpermission_s93913.pdf https://etd.uum.edu.my/6759/2/s93913_01.pdf https://etd.uum.edu.my/6759/3/s93913_02.pdf

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