Hubungan sikap, pengaruh sosial, jangkaan bersalah, niat dan tingkah laku pembelian produk tiruan dalam kalangan pengguna di Malaysia
Counterfeiting refers to illegally making copies of trademark, patent, and copyright of product without permission from the owner with the aim to reap the benefits offered by a branded product. Counterfeiting is a phenomenon that has long been neglected in previous studies. Production and sale of co...
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| Format: | Thèse |
| Langue: | anglais anglais |
| Publié: |
2017
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| Accès en ligne: | https://etd.uum.edu.my/7147/1/s95304_01.pdf https://etd.uum.edu.my/7147/2/s95304_02.pdf |