Influence of service quality, university image, the mediating effect of organizational commitment relationship marketing and adoption of technology innovation loyalty in Nigeria
his study delves into the mediating effect of student satisfaction on the relationship that has been established between service quality, university image, commitment, trust and student loyalty, and the moderating role of technology innovation on the link between student satisfaction and loyalty in...
| Auteur principal: | |
|---|---|
| Format: | Thèse |
| Langue: | anglais anglais |
| Publié: |
2017
|
| Sujets: | |
| Accès en ligne: | https://etd.uum.edu.my/7203/1/s94901_01.pdf https://etd.uum.edu.my/7203/2/s94901_02.pdf |