The unique antecedents of customer loyalty towards mobile service

Customer loyalty has been highly sought topic to enable growth and competitiveness enhancement in current market situation. The increase of telecommunication sector in the country had influence mobile service providers competing with each other to become a major service provider. Specifically, there...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Mah, Pei Yew
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	2017
الموضوعات:	HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:	https://etd.uum.edu.my/7361/1/s821964_01.pdf https://etd.uum.edu.my/7361/2/s821964_02.pdf

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