The unique antecedents of customer loyalty towards mobile service

Customer loyalty has been highly sought topic to enable growth and competitiveness enhancement in current market situation. The increase of telecommunication sector in the country had influence mobile service providers competing with each other to become a major service provider. Specifically, there...

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Détails bibliographiques
Auteur principal:	Mah, Pei Yew
Format:	Thèse
Langue:	anglais anglais
Publié:	2017
Sujets:	HF5415.33 Consumer Behavior.
Accès en ligne:	https://etd.uum.edu.my/7361/1/s821964_01.pdf https://etd.uum.edu.my/7361/2/s821964_02.pdf

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