The unique antecedents of customer loyalty towards mobile service

Customer loyalty has been highly sought topic to enable growth and competitiveness enhancement in current market situation. The increase of telecommunication sector in the country had influence mobile service providers competing with each other to become a major service provider. Specifically, there...

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Bibliographic Details
Main Author:	Mah, Pei Yew
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/7361/1/s821964_01.pdf https://etd.uum.edu.my/7361/2/s821964_02.pdf

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