The unique antecedents of customer loyalty towards mobile service

Customer loyalty has been highly sought topic to enable growth and competitiveness enhancement in current market situation. The increase of telecommunication sector in the country had influence mobile service providers competing with each other to become a major service provider. Specifically, there...

书目详细资料
主要作者:	Mah, Pei Yew
格式:	Thesis
语言:	英语英语
出版:	2017
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/7361/1/s821964_01.pdf https://etd.uum.edu.my/7361/2/s821964_02.pdf

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