The unique antecedents of customer loyalty towards mobile service
Customer loyalty has been highly sought topic to enable growth and competitiveness enhancement in current market situation. The increase of telecommunication sector in the country had influence mobile service providers competing with each other to become a major service provider. Specifically, there...
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| Format: | Thèse |
| Langue: | anglais anglais |
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2017
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| Accès en ligne: | https://etd.uum.edu.my/7361/1/s821964_01.pdf https://etd.uum.edu.my/7361/2/s821964_02.pdf |