Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
The purpose of this study is to examine the relationship between brand knowledge, brand personality, brand experience and brand referral behaviors among Gen-Y in context of cosmetic brand among UUM undergraduate business students. In total, 350 questionnaires were distributed to UUM School of Busine...
| Auteur principal: | |
|---|---|
| Format: | Thèse |
| Langue: | anglais anglais |
| Publié: |
2018
|
| Sujets: | |
| Accès en ligne: | https://etd.uum.edu.my/7424/1/s820143_01.pdf https://etd.uum.edu.my/7424/2/s820143_02.pdf https://etd.uum.edu.my/7424/ |
| Abstract | Abstract here |