Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers

The purpose of this study is to examine the relationship between brand knowledge, brand personality, brand experience and brand referral behaviors among Gen-Y in context of cosmetic brand among UUM undergraduate business students. In total, 350 questionnaires were distributed to UUM School of Busine...

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Bibliographic Details
Main Author:	Noor Hasaniyati, Mohd Rejab
Format:	Thesis
Language:	English English
Published:	2018
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/7424/1/s820143_01.pdf https://etd.uum.edu.my/7424/2/s820143_02.pdf https://etd.uum.edu.my/7424/
Abstract	Abstract here

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