Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)

Given the tremendous increase in demand for luxury fashion product among generation Y consumers’, had subsequently increased the concern among manufacturers and companies about the importance of measuring the crucial determinants that affect the purchase intention of luxury product brands within th...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Siti Nadia, Sheikh Abdul Hamid
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	2018
الموضوعات:	HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:	https://etd.uum.edu.my/7475/1/s820610_01.pdf https://etd.uum.edu.my/7475/2/s820610_02.pdf

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