Online purchase intention of beauty products among women in Perlis

The purpose of this study is to investigate the relationship of perceived ease of use, perceived usefulness, beauty product variety, pricing, product guarantee and subjective norm towards online purchase intention of beauty products among women in Perlis. 384 sets of questionnaires were distributed...

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Bibliographic Details
Main Author:	Ezaliza, Ibnil Hajar
Format:	Thesis
Language:	English English
Published:	2018
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/7564/1/s819223_01.pdf https://etd.uum.edu.my/7564/2/s819223_02.pdf

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