Online purchase intention of beauty products among women in Perlis

The purpose of this study is to investigate the relationship of perceived ease of use, perceived usefulness, beauty product variety, pricing, product guarantee and subjective norm towards online purchase intention of beauty products among women in Perlis. 384 sets of questionnaires were distributed...

Description complète

Détails bibliographiques
Auteur principal:	Ezaliza, Ibnil Hajar
Format:	Thèse
Langue:	anglais anglais
Publié:	2018
Sujets:	HF5415.33 Consumer Behavior.
Accès en ligne:	https://etd.uum.edu.my/7564/1/s819223_01.pdf https://etd.uum.edu.my/7564/2/s819223_02.pdf

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