Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh

Understanding and strengthening consumer brand relationship has become vital for brand managers and practitioners since it makes consumers loyal, enhance consumers tolerance in case of failure of brands and stimulate consumers to spread the brand positively by word of mouth and increase brand equity...

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Détails bibliographiques
Auteur principal:	Tuhin, Md. Kashedul Wahab
Format:	Thèse
Langue:	anglais anglais
Publié:	2018
Sujets:	HF5415.33 Consumer Behavior.
Accès en ligne:	https://etd.uum.edu.my/8029/1/s901056_01.pdf https://etd.uum.edu.my/8029/2/s901056_02.pdf

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