Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh

Understanding and strengthening consumer brand relationship has become vital for brand managers and practitioners since it makes consumers loyal, enhance consumers tolerance in case of failure of brands and stimulate consumers to spread the brand positively by word of mouth and increase brand equity...

书目详细资料
主要作者:	Tuhin, Md. Kashedul Wahab
格式:	Thesis
语言:	英语英语
出版:	2018
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/8029/1/s901056_01.pdf https://etd.uum.edu.my/8029/2/s901056_02.pdf

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