Customer citizenship behaviour (CCB) among automobile online brand communities in Malaysia

Customer citizenship behaviour is important to companies because it helps to improve products and services indirectly. Hence, this study aims to examine the influence of brand identification, brand experience, brand trust, brand love, and brand community commitment on customer citizenship behaviour...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Siti Noor Aishah, Mohd Sidik
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	2019
الموضوعات:	HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:	https://etd.uum.edu.my/8064/1/s900514.01.pdf https://etd.uum.edu.my/8064/2/s900514.02.pdf

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