Customer citizenship behaviour (CCB) among automobile online brand communities in Malaysia

Customer citizenship behaviour is important to companies because it helps to improve products and services indirectly. Hence, this study aims to examine the influence of brand identification, brand experience, brand trust, brand love, and brand community commitment on customer citizenship behaviour...

Description complète

Détails bibliographiques
Auteur principal:	Siti Noor Aishah, Mohd Sidik
Format:	Thèse
Langue:	anglais anglais
Publié:	2019
Sujets:	HF5415.33 Consumer Behavior.
Accès en ligne:	https://etd.uum.edu.my/8064/1/s900514.01.pdf https://etd.uum.edu.my/8064/2/s900514.02.pdf

Documents similaires

Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
par: Reetha, Subramaniam
Publié: (2022)

The internal branding practice and brand citizenship behavior: the mediating effects of employee brand fit
par: Adamu, Lawi
Publié: (2018)

Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty
par: Khadijah, Kamisan
Publié: (2010)

How loyal are you? Factors influencing consumer brand loyalty
par: Siti Noor Aishah, Mohd Sidik
Publié: (2014)

The influence of customer satisfaction, brand trust and brand image towards customer loyalty
par: Nurul Sakinah, Azizan
Publié: (2019)

Customer perceived benefits and customer citizenship behaviour in Pakistan airline industry : Mediating role of relationship quality and moderating role of conspicuous consumption
par: Hassan, Shahzad
Publié: (2024)

The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
par: Rusli, Hasnan
Publié: (2020)

Customers' attitude toward online shopping
par: Chong, Wen Jun
Publié: (2016)

The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands
par: Nur Shazzana, Ahmad Shaker
Publié: (2015)

The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
par: Roslizawati, Ahmad
Publié: (2018)

Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
par: Noor Hasaniyati, Mohd Rejab
Publié: (2018)

An Initial Study on the Effectiveness of TM Online Customer Care Service
par: Sukhdev Singh, Karnail Singh
Publié: (2008)

An empirical study in brand image factors that influence students behaviour in Universiti Utara Malaysia
par: Fadli, Othman
Publié: (2017)

Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
par: Al-Ekam, Jamal Mohammed Esmail
Publié: (2013)

Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur
par: Afisha Syazrin, Ahmad Sunazneen
Publié: (2022)

Customer satisfaction of online shopping among employees of CMA CGM group Malaysia
par: Lee, Gin Gank
Publié: (2018)

The study of encounter service quality among Malaysian' online retailers towards customer loyalty
par: Fatin Firzana, Muhammad Khairi
Publié: (2021)

The Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) in Determining Online Purchasing Behaviour in Malaysia
par: Nordin, Abdul Jamil
Publié: (2012)

Online shopping behaviour of Arab students at College of Business Universiti Utara Malaysia
par: Saeid, Geit H.A
Publié: (2010)

The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone
par: Al-Koliby, Ibraheem Saleh
Publié: (2017)

Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
par: Nurul Nadia Ashikin, Japeri
Publié: (2015)

Understanding student's online shopping behaviour: A study among undergraduate students in UUM
par: Fatin Alia, Shahar
Publié: (2016)

Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
par: Nurul Aimi, Ramli
Publié: (2019)

Consumer behaviour of online intention to purchase during Covid-19 pandemic: the role of religiosity and trust from perspective of theory of planned behavioural
par: Rushaniza Idawaty, Ruslan
Publié: (2022)

After sales service : Factors influencing customers' satisfaction
par: Nur Aishah, Abdul Aziz
Publié: (2014)

The contributing factors to brand attitude among consumers
par: Ahmad Faizal, Iberahim
Publié: (2015)

The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
par: Adetunji, Raji Ridwan
Publié: (2018)

A study of brand loyalty in Malaysia's automotive industry
par: Ho, Tuck Sum
Publié: (2015)

The influence of personal and role factors in the formation of customer orientation behaviour towards the performance of financial planners in Malaysia
par: Chung, Muh Sha
Publié: (2019)

Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
par: Tan, Chiew Kie
Publié: (2010)

Determinants of customer citizenship behaviour in Pakistan aviation sector of Pakistan
par: Raza, Mohsin
Publié: (2020)

Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction
par: Sharifah Roziah, Syed Mahzan
Publié: (2022)

The Direct and Indirect Effect of Predictor Variables on Destination Brand Loyalty in Jordan
par: Al-Azzam, Abdel-Fattah Mahmoud Iswed
Publié: (2012)

Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh
par: Tuhin, Md. Kashedul Wahab
Publié: (2018)

A study on the determinants of brand loyalty in sport shoes among students
par: Nor Azah, Abdul Aziz
Publié: (2019)

Effect of customer satisfaction on customer loyalty and the moderating role of customer experience in the Nigerian hotel industry
par: Gawuna, Muhammad Sani
Publié: (2019)

Factors influencing purchase intention towards smartphone brand among adults in Selangor
par: Rospata, Mohamad
Publié: (2017)

An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective
par: Aminu, Suleiman Garba
Publié: (2016)

Consumers Attitude and Intention Towards Online Purchasing
par: Siti Salwani, Meor Ahmad
Publié: (2004)

Relationship between customer's needs of justice, security, self-esteem, and customer delight: mediating effect of customer experience, conceptualization of customer experience in Telekom Malaysia
par: Syed Abdul Kadir, Syed Mohd
Publié: (2021)