Customer citizenship behaviour (CCB) among automobile online brand communities in Malaysia
Customer citizenship behaviour is important to companies because it helps to improve products and services indirectly. Hence, this study aims to examine the influence of brand identification, brand experience, brand trust, brand love, and brand community commitment on customer citizenship behaviour...
| मुख्य लेखक: | Siti Noor Aishah, Mohd Sidik |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2019
|
| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/8064/1/s900514.01.pdf https://etd.uum.edu.my/8064/2/s900514.02.pdf |
समान संसाधन
Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
द्वारा: Reetha, Subramaniam
प्रकाशित: (2022)
द्वारा: Reetha, Subramaniam
प्रकाशित: (2022)
The internal branding practice and brand citizenship behavior: the mediating effects of employee brand fit
द्वारा: Adamu, Lawi
प्रकाशित: (2018)
द्वारा: Adamu, Lawi
प्रकाशित: (2018)
Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty
द्वारा: Khadijah, Kamisan
प्रकाशित: (2010)
द्वारा: Khadijah, Kamisan
प्रकाशित: (2010)
How loyal are you? Factors influencing consumer brand loyalty
द्वारा: Siti Noor Aishah, Mohd Sidik
प्रकाशित: (2014)
द्वारा: Siti Noor Aishah, Mohd Sidik
प्रकाशित: (2014)
The influence of customer satisfaction, brand trust and brand image towards customer loyalty
द्वारा: Nurul Sakinah, Azizan
प्रकाशित: (2019)
द्वारा: Nurul Sakinah, Azizan
प्रकाशित: (2019)
Customer perceived benefits and customer citizenship behaviour in Pakistan airline industry : Mediating role of relationship quality and moderating role of conspicuous consumption
द्वारा: Hassan, Shahzad
प्रकाशित: (2024)
द्वारा: Hassan, Shahzad
प्रकाशित: (2024)
The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
द्वारा: Rusli, Hasnan
प्रकाशित: (2020)
द्वारा: Rusli, Hasnan
प्रकाशित: (2020)
Customers' attitude toward online shopping
द्वारा: Chong, Wen Jun
प्रकाशित: (2016)
द्वारा: Chong, Wen Jun
प्रकाशित: (2016)
The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands
द्वारा: Nur Shazzana, Ahmad Shaker
प्रकाशित: (2015)
द्वारा: Nur Shazzana, Ahmad Shaker
प्रकाशित: (2015)
The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
द्वारा: Roslizawati, Ahmad
प्रकाशित: (2018)
द्वारा: Roslizawati, Ahmad
प्रकाशित: (2018)
Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
द्वारा: Noor Hasaniyati, Mohd Rejab
प्रकाशित: (2018)
द्वारा: Noor Hasaniyati, Mohd Rejab
प्रकाशित: (2018)
An Initial Study on the Effectiveness of TM Online Customer Care Service
द्वारा: Sukhdev Singh, Karnail Singh
प्रकाशित: (2008)
द्वारा: Sukhdev Singh, Karnail Singh
प्रकाशित: (2008)
An empirical study in brand image factors that influence students behaviour in Universiti Utara Malaysia
द्वारा: Fadli, Othman
प्रकाशित: (2017)
द्वारा: Fadli, Othman
प्रकाशित: (2017)
Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
द्वारा: Al-Ekam, Jamal Mohammed Esmail
प्रकाशित: (2013)
द्वारा: Al-Ekam, Jamal Mohammed Esmail
प्रकाशित: (2013)
Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur
द्वारा: Afisha Syazrin, Ahmad Sunazneen
प्रकाशित: (2022)
द्वारा: Afisha Syazrin, Ahmad Sunazneen
प्रकाशित: (2022)
Customer satisfaction of online shopping among employees of CMA CGM group Malaysia
द्वारा: Lee, Gin Gank
प्रकाशित: (2018)
द्वारा: Lee, Gin Gank
प्रकाशित: (2018)
The study of encounter service quality among Malaysian' online retailers towards customer loyalty
द्वारा: Fatin Firzana, Muhammad Khairi
प्रकाशित: (2021)
द्वारा: Fatin Firzana, Muhammad Khairi
प्रकाशित: (2021)
The Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) in Determining Online Purchasing Behaviour in Malaysia
द्वारा: Nordin, Abdul Jamil
प्रकाशित: (2012)
द्वारा: Nordin, Abdul Jamil
प्रकाशित: (2012)
Online shopping behaviour of Arab students at College of Business Universiti Utara Malaysia
द्वारा: Saeid, Geit H.A
प्रकाशित: (2010)
द्वारा: Saeid, Geit H.A
प्रकाशित: (2010)
The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone
द्वारा: Al-Koliby, Ibraheem Saleh
प्रकाशित: (2017)
द्वारा: Al-Koliby, Ibraheem Saleh
प्रकाशित: (2017)
Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
द्वारा: Nurul Nadia Ashikin, Japeri
प्रकाशित: (2015)
द्वारा: Nurul Nadia Ashikin, Japeri
प्रकाशित: (2015)
Understanding student's online shopping behaviour: A study among undergraduate students in UUM
द्वारा: Fatin Alia, Shahar
प्रकाशित: (2016)
द्वारा: Fatin Alia, Shahar
प्रकाशित: (2016)
Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
द्वारा: Nurul Aimi, Ramli
प्रकाशित: (2019)
द्वारा: Nurul Aimi, Ramli
प्रकाशित: (2019)
Consumer behaviour of online intention to purchase during
Covid-19 pandemic: the role of religiosity and trust from perspective of theory of planned behavioural
द्वारा: Rushaniza Idawaty, Ruslan
प्रकाशित: (2022)
द्वारा: Rushaniza Idawaty, Ruslan
प्रकाशित: (2022)
After sales service : Factors influencing customers' satisfaction
द्वारा: Nur Aishah, Abdul Aziz
प्रकाशित: (2014)
द्वारा: Nur Aishah, Abdul Aziz
प्रकाशित: (2014)
The contributing factors to brand attitude among consumers
द्वारा: Ahmad Faizal, Iberahim
प्रकाशित: (2015)
द्वारा: Ahmad Faizal, Iberahim
प्रकाशित: (2015)
The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
द्वारा: Adetunji, Raji Ridwan
प्रकाशित: (2018)
द्वारा: Adetunji, Raji Ridwan
प्रकाशित: (2018)
A study of brand loyalty in Malaysia's automotive industry
द्वारा: Ho, Tuck Sum
प्रकाशित: (2015)
द्वारा: Ho, Tuck Sum
प्रकाशित: (2015)
The influence of personal and role factors in the formation of customer orientation behaviour towards the performance of financial planners in Malaysia
द्वारा: Chung, Muh Sha
प्रकाशित: (2019)
द्वारा: Chung, Muh Sha
प्रकाशित: (2019)
Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
द्वारा: Tan, Chiew Kie
प्रकाशित: (2010)
द्वारा: Tan, Chiew Kie
प्रकाशित: (2010)
Determinants of customer citizenship behaviour in Pakistan aviation sector of Pakistan
द्वारा: Raza, Mohsin
प्रकाशित: (2020)
द्वारा: Raza, Mohsin
प्रकाशित: (2020)
Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction
द्वारा: Sharifah Roziah, Syed Mahzan
प्रकाशित: (2022)
द्वारा: Sharifah Roziah, Syed Mahzan
प्रकाशित: (2022)
The Direct and Indirect Effect of Predictor Variables on Destination Brand Loyalty in Jordan
द्वारा: Al-Azzam, Abdel-Fattah Mahmoud Iswed
प्रकाशित: (2012)
द्वारा: Al-Azzam, Abdel-Fattah Mahmoud Iswed
प्रकाशित: (2012)
Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh
द्वारा: Tuhin, Md. Kashedul Wahab
प्रकाशित: (2018)
द्वारा: Tuhin, Md. Kashedul Wahab
प्रकाशित: (2018)
A study on the determinants of brand loyalty in sport shoes among students
द्वारा: Nor Azah, Abdul Aziz
प्रकाशित: (2019)
द्वारा: Nor Azah, Abdul Aziz
प्रकाशित: (2019)
Effect of customer satisfaction on customer loyalty and the moderating role of customer experience in the Nigerian hotel industry
द्वारा: Gawuna, Muhammad Sani
प्रकाशित: (2019)
द्वारा: Gawuna, Muhammad Sani
प्रकाशित: (2019)
Factors influencing purchase intention towards smartphone brand among adults in Selangor
द्वारा: Rospata, Mohamad
प्रकाशित: (2017)
द्वारा: Rospata, Mohamad
प्रकाशित: (2017)
An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective
द्वारा: Aminu, Suleiman Garba
प्रकाशित: (2016)
द्वारा: Aminu, Suleiman Garba
प्रकाशित: (2016)
Consumers Attitude and Intention Towards Online Purchasing
द्वारा: Siti Salwani, Meor Ahmad
प्रकाशित: (2004)
द्वारा: Siti Salwani, Meor Ahmad
प्रकाशित: (2004)
Relationship between customer's needs of justice, security, self-esteem, and customer delight: mediating effect of customer experience, conceptualization of customer experience in Telekom Malaysia
द्वारा: Syed Abdul Kadir, Syed Mohd
प्रकाशित: (2021)
द्वारा: Syed Abdul Kadir, Syed Mohd
प्रकाशित: (2021)
समान संसाधन
-
Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
द्वारा: Reetha, Subramaniam
प्रकाशित: (2022) -
The internal branding practice and brand citizenship behavior: the mediating effects of employee brand fit
द्वारा: Adamu, Lawi
प्रकाशित: (2018) -
Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty
द्वारा: Khadijah, Kamisan
प्रकाशित: (2010) -
How loyal are you? Factors influencing consumer brand loyalty
द्वारा: Siti Noor Aishah, Mohd Sidik
प्रकाशित: (2014) -
The influence of customer satisfaction, brand trust and brand image towards customer loyalty
द्वारा: Nurul Sakinah, Azizan
प्रकाशित: (2019)