Determinants of attitude towards celebrity brand and purchase intention
Recently, celebrities have begun to venture into business. It has become a trend among celebrities to have their businesses, namely celebrity entrepreneur endorsement. However, studies in the context of celebrity entrepreneur are still limited. Hence, this study was conducted to develop the concept...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2021
|
| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/8466/1/s820384_01.pdf https://etd.uum.edu.my/8466/3/s820384%20references.docx |