Effects of perceived e-service quality, customer trust and e-satisfaction one-loyalty in Malaysian e-commerce industry

E-loyalty is a significant influential factor to online business to capture more market share and increase profitability. The number of online store and e-business model increasing from year to year especially in this decade which caused high competitive among all the competitors. E-loyalty is to se...

书目详细资料
主要作者:	Ooi, Min Jie
格式:	Dissertation
语言:	英语英语英语
出版:	2019
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/8494/1/s817464_01.pdf https://etd.uum.edu.my/8494/2/s817464_02.pdf https://etd.uum.edu.my/8494/3/s817464%20references.docx https://etd.uum.edu.my/8494/
Abstract	Abstract here

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