Effects of perceived e-service quality, customer trust and e-satisfaction one-loyalty in Malaysian e-commerce industry

E-loyalty is a significant influential factor to online business to capture more market share and increase profitability. The number of online store and e-business model increasing from year to year especially in this decade which caused high competitive among all the competitors. E-loyalty is to se...

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Bibliographic Details
Main Author:	Ooi, Min Jie
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8494/1/s817464_01.pdf https://etd.uum.edu.my/8494/2/s817464_02.pdf https://etd.uum.edu.my/8494/3/s817464%20references.docx https://etd.uum.edu.my/8494/
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