Bumiputera franchisees retention in Malaysia franchising industry: the moderating effect of government support

Franchising business plays an important role in enhancing Malaysia’s economic and social growth as it assists to develop and nurture Bumiputera entrepreneurs. However, recently, franchising business is not growing as expected as more local franchising businesses are confronting business termination...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Muhamad Hafizi, Sulaiman
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية الإنجليزية
منشور في:	2019
الموضوعات:	HF5001-6182 Business
الوصول للمادة أونلاين:	https://etd.uum.edu.my/8540/1/s95180_01.pdf https://etd.uum.edu.my/8540/2/s95180_02.pdf https://etd.uum.edu.my/8540/3/s95180_references.docx

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