Bumiputera franchisees retention in Malaysia franchising industry: the moderating effect of government support

Franchising business plays an important role in enhancing Malaysia’s economic and social growth as it assists to develop and nurture Bumiputera entrepreneurs. However, recently, franchising business is not growing as expected as more local franchising businesses are confronting business termination...

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Bibliographic Details
Main Author:	Muhamad Hafizi, Sulaiman
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/8540/1/s95180_01.pdf https://etd.uum.edu.my/8540/2/s95180_02.pdf https://etd.uum.edu.my/8540/3/s95180_references.docx

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