Korean television drama in Malaysia: an analysis on Korean media strategy
Korean TV drama series have reached a wide range of Asian audiences, including Malaysian audiences. The rising popularity of Korean entertainment content in Asia has created Korean pop culture in the entertainment industry. There seemed to be a gap in previous research concerning the strategy of Kor...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية الإنجليزية الإنجليزية |
| منشور في: |
2020
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/8570/1/Deposit%20Permission_s93848.pdf https://etd.uum.edu.my/8570/2/s93848-01.pdf https://etd.uum.edu.my/8570/3/s93848-references.docx https://etd.uum.edu.my/8570/ |
| Abstract | Abstract here |