Korean television drama in Malaysia: an analysis on Korean media strategy

Korean TV drama series have reached a wide range of Asian audiences, including Malaysian audiences. The rising popularity of Korean entertainment content in Asia has created Korean pop culture in the entertainment industry. There seemed to be a gap in previous research concerning the strategy of Kor...

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Bibliographic Details
Main Author:	Julina, Tajul Ariffin
Format:	Thesis
Language:	English English English
Published:	2020
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/8570/1/Deposit%20Permission_s93848.pdf https://etd.uum.edu.my/8570/2/s93848-01.pdf https://etd.uum.edu.my/8570/3/s93848-references.docx https://etd.uum.edu.my/8570/
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