Strategi pengiklanan hijau ke arah keterlihatan dalam media sosial.
Recently, green advertising in Malaysia has been gaining more attention. Green advertising is part of a new approach as a marketing communications channel for green product organisations. Consequently, social media has been used by entrepreneurs to ensure that advertising activities can be enhanced...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8625/1/s819541_01.pdf https://etd.uum.edu.my/8625/2/s819541_02.pdf https://etd.uum.edu.my/8625/3/s819541_references.docx |