Strategi pengiklanan hijau ke arah keterlihatan dalam media sosial.
Recently, green advertising in Malaysia has been gaining more attention. Green advertising is part of a new approach as a marketing communications channel for green product organisations. Consequently, social media has been used by entrepreneurs to ensure that advertising activities can be enhanced...
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| Format: | Thèse |
| Langue: | anglais anglais anglais |
| Publié: |
2019
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| Sujets: | |
| Accès en ligne: | https://etd.uum.edu.my/8625/1/s819541_01.pdf https://etd.uum.edu.my/8625/2/s819541_02.pdf https://etd.uum.edu.my/8625/3/s819541_references.docx https://etd.uum.edu.my/8625/ |
| Abstract | Abstract here |