Factors influencing buying intention of smart phone among Multimedia University (MMU) students in Melaka campus

The aim of this research is to analyze the factors influencing buying intention of smartphone among MMU students in Melaka campus. Today firms build use of assorted ways so as to draw in new customers, retain existing customers and differentiate their merchandise from those of their competitors. Per...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Ambiga, P.Panichelvam
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
अंग्रेज़ी
अंग्रेज़ी
प्रकाशित: 2019
विषय:
ऑनलाइन पहुंच:https://etd.uum.edu.my/8816/1/s820166_01.pdf
https://etd.uum.edu.my/8816/2/s820166_02.pdf
https://etd.uum.edu.my/8816/3/s820166_references.docx