Factors influencing buying intention of smart phone among Multimedia University (MMU) students in Melaka campus

The aim of this research is to analyze the factors influencing buying intention of smartphone among MMU students in Melaka campus. Today firms build use of assorted ways so as to draw in new customers, retain existing customers and differentiate their merchandise from those of their competitors. Per...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Ambiga, P.Panichelvam
التنسيق: أطروحة
اللغة:الإنجليزية
الإنجليزية
الإنجليزية
منشور في: 2019
الموضوعات:
الوصول للمادة أونلاين:https://etd.uum.edu.my/8816/1/s820166_01.pdf
https://etd.uum.edu.my/8816/2/s820166_02.pdf
https://etd.uum.edu.my/8816/3/s820166_references.docx