The relationship between marketing mix, healthy lifestyle and the consumption patterns of healthy food among Malaysian consumers
Unhealthy food consumption has been linked to the risk of many diseases such as noncommunicable diseases and obesity. Thus, this study aimed to examine the effects of marketing mix dimensions (product, price, promotion, and place) on the consumption patterns of healthy food and healthy lifestyle as...
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| Format: | Thèse |
| Langue: | anglais anglais anglais anglais |
| Publié: |
2020
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| Accès en ligne: | https://etd.uum.edu.my/8820/1/Depositpermission-Allow_Not%20Allow_s96019.pdf https://etd.uum.edu.my/8820/2/s96019_01.pdf https://etd.uum.edu.my/8820/3/s96019_02.pdf https://etd.uum.edu.my/8820/4/s96019_references.docx |