Sparkling Surabaya: stakeholder participation in the implementation of a city brand
Tourism stakeholders are groups of people or individuals with a role, objective and capacity to participate in the city branding process. A city that has the potential to attract visitors can be considered as a destination. Branding of a city can give the city a competitive advantage over the rest....
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
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| Online Access: | https://etd.uum.edu.my/8972/1/S94956_01.pdf https://etd.uum.edu.my/8972/2/S94956_02.pdf https://etd.uum.edu.my/8972/3/S94956_references.docx https://etd.uum.edu.my/8972/ |
| Abstract | Abstract here |