Online purchase intention of hotel room reservations via online travel agents
In Malaysia although most domestic consumers book their hotel room via hotel websites, the trend is towards online travel agents booking. Only 34 percent of domestic consumers book their hotel room via online travel agents. Hence, the main aim of this research is to empirically verify the determinan...
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| Format: | Thèse |
| Langue: | anglais anglais anglais |
| Publié: |
2019
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| Accès en ligne: | https://etd.uum.edu.my/9055/1/Deposit%20Permission_s93511.pdf https://etd.uum.edu.my/9055/2/s93511_01.pdf https://etd.uum.edu.my/9055/3/s93511_references.docx |