Online purchase intention of hotel room reservations via online travel agents

In Malaysia although most domestic consumers book their hotel room via hotel websites, the trend is towards online travel agents booking. Only 34 percent of domestic consumers book their hotel room via online travel agents. Hence, the main aim of this research is to empirically verify the determinan...

书目详细资料
主要作者:	Kok, Li-Ming Adeline
格式:	Thesis
语言:	英语英语英语
出版:	2019
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/9055/1/Deposit%20Permission_s93511.pdf https://etd.uum.edu.my/9055/2/s93511_01.pdf https://etd.uum.edu.my/9055/3/s93511_references.docx

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