The determinants of high-performing sales leaders of MLM organizations in Malaysia: study from direct downlines' perspectives

Multi-Level Marketing (MLM) is one of the marketing strategy to market products or services in domestic and international markets. Multi-Level Marketing Organizations (MLMO) have existed for decades. They develop and manage their sales forces by recruiting and motivating independent distributors to...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Loo, Yew Liang
التنسيق: أطروحة
اللغة:الإنجليزية
الإنجليزية
الإنجليزية
منشور في: 2020
الموضوعات:
الوصول للمادة أونلاين:https://etd.uum.edu.my/9056/1/s94499_01.pdf
https://etd.uum.edu.my/9056/2/s94499_02.pdf
https://etd.uum.edu.my/9056/3/s94499_references.docx