The complementary effect of market orientation and resource orientation on new product success: an empirical study of Malaysian manufacturing firms
The importance of developing new product in Malaysia has started to gain the academician and practitioner’s attention when the country moved its economic dependency from agriculture to manufacturing. However, empirical studies on the success of new products are limited and still in infancy stage in...
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| Format: | Thèse |
| Langue: | anglais anglais anglais anglais |
| Publié: |
2016
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| Accès en ligne: | https://etd.uum.edu.my/9154/1/DepositPermission-not%20allow_s94198.pdf https://etd.uum.edu.my/9154/2/s94198_01.pdf https://etd.uum.edu.my/9154/3/s94198_02.pdf https://etd.uum.edu.my/9154/4/s94198_references.docx |