Siti Norhasmaedayu, M. Z. (2016). The complementary effect of market orientation and resource orientation on new product success: An empirical study of Malaysian manufacturing firms.
Chicago Style (17th ed.) CitationSiti Norhasmaedayu, Mohd Zamani. The Complementary Effect of Market Orientation and Resource Orientation on New Product Success: An Empirical Study of Malaysian Manufacturing Firms. 2016.
MLA (9th ed.) CitationSiti Norhasmaedayu, Mohd Zamani. The Complementary Effect of Market Orientation and Resource Orientation on New Product Success: An Empirical Study of Malaysian Manufacturing Firms. 2016.
Warning: These citations may not always be 100% accurate.