The complementary effect of market orientation and resource orientation on new product success: an empirical study of Malaysian manufacturing firms

The importance of developing new product in Malaysia has started to gain the academician and practitioner’s attention when the country moved its economic dependency from agriculture to manufacturing. However, empirical studies on the success of new products are limited and still in infancy stage in...

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Bibliographic Details
Main Author:	Siti Norhasmaedayu, Mohd Zamani
Format:	Thesis
Language:	English English English English
Published:	2016
Subjects:	HB Economic Theory
Online Access:	https://etd.uum.edu.my/9154/1/DepositPermission-not%20allow_s94198.pdf https://etd.uum.edu.my/9154/2/s94198_01.pdf https://etd.uum.edu.my/9154/3/s94198_02.pdf https://etd.uum.edu.my/9154/4/s94198_references.docx https://etd.uum.edu.my/9154/
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