The moderating effect of Islamic practices on the relationship between satisfaction and customers‘ loyalty in online purchasing

Islamic values have always been practised as a way of life by the believers. Today's consumers and society are highly knowledgeable and technology-savvy but based on the literature, practising Islamic values in online purchasing environment is rather scanty. The motivation behind this study is...

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Bibliographic Details
Main Author: Kasim, Malik
Format: Thesis
Language:English
English
English
Published: 2020
Subjects:
Online Access:https://etd.uum.edu.my/9370/1/s900716_01.pdf
https://etd.uum.edu.my/9370/2/s900716_02.pdf
https://etd.uum.edu.my/9370/3/s900716_references.docx

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