The moderating effect of Islamic practices on the relationship between satisfaction and customers‘ loyalty in online purchasing
Islamic values have always been practised as a way of life by the believers. Today's consumers and society are highly knowledgeable and technology-savvy but based on the literature, practising Islamic values in online purchasing environment is rather scanty. The motivation behind this study is...
| Main Author: | Kasim, Malik |
|---|---|
| Format: | Thesis |
| Language: | English English English |
| Published: |
2020
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9370/1/s900716_01.pdf https://etd.uum.edu.my/9370/2/s900716_02.pdf https://etd.uum.edu.my/9370/3/s900716_references.docx |
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