Factors influencing users’ adoption of online to offline application platforms: evidence from China
Online to offline (O2O) is an emerging e-commerce model which combines online and offline transactions, it promotes the integration of traditional offline physical store business and modern Internet. O2O model has become a new trend in the development of e-commerce in China. At present, most operato...
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| Format: | Dissertation |
| Langue: | anglais anglais anglais |
| Publié: |
2019
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| Accès en ligne: | https://etd.uum.edu.my/9594/1/s822876_01.pdf https://etd.uum.edu.my/9594/2/s822876_02.pdf https://etd.uum.edu.my/9594/3/s822876_references.docx https://etd.uum.edu.my/9594/ |
| Abstract | Abstract here |