Factors influencing users’ adoption of online to offline application platforms: evidence from China

Online to offline (O2O) is an emerging e-commerce model which combines online and offline transactions, it promotes the integration of traditional offline physical store business and modern Internet. O2O model has become a new trend in the development of e-commerce in China. At present, most operato...

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Bibliographic Details
Main Author:	Anni, Wei
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	HF1-6182 Commerce
Online Access:	https://etd.uum.edu.my/9594/1/s822876_01.pdf https://etd.uum.edu.my/9594/2/s822876_02.pdf https://etd.uum.edu.my/9594/3/s822876_references.docx https://etd.uum.edu.my/9594/
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