Factors influencing users’ adoption of online to offline application platforms: evidence from China

Online to offline (O2O) is an emerging e-commerce model which combines online and offline transactions, it promotes the integration of traditional offline physical store business and modern Internet. O2O model has become a new trend in the development of e-commerce in China. At present, most operato...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Anni, Wei
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية الإنجليزية
منشور في:	2019
الموضوعات:	HF1-6182 Commerce
الوصول للمادة أونلاين:	https://etd.uum.edu.my/9594/1/s822876_01.pdf https://etd.uum.edu.my/9594/2/s822876_02.pdf https://etd.uum.edu.my/9594/3/s822876_references.docx https://etd.uum.edu.my/9594/
Abstract	Abstract here

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