The influence of perceived value, satisfaction and commitment on electronic word-of-mouth of Chinese hotel guests in Malaysia
The remarkable growth of China outbound tourism is a sign of increased opportunities to worldwide hotel industry, including Malaysia. Nonetheless, hoteliers are constantly challenged with business sustainability. Notably, sustaining a hotel business should begin with understanding the customers’ beh...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2021
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| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/9684/1/s902564_01.pdf https://etd.uum.edu.my/9684/2/s902564_02.pdf |