The relationship of strategic improvisation, entrepreneurial marketing and social capital in the small-scale business performance and the moderating role of government support
Business performance has become a broad important area of study amongst social science researchers. Empirical outcomes in the literature suggest various influence factors that may stimulate the firm or organization performance. However, in the current challenging and uncertain business environment,...
| Auteur principal: | |
|---|---|
| Format: | Thèse |
| Langue: | anglais anglais |
| Publié: |
2022
|
| Sujets: | |
| Accès en ligne: | https://etd.uum.edu.my/9828/1/depositpermission_s901692.pdf https://etd.uum.edu.my/9828/2/s901692_01.pdf |