The influence of service marketing mix on customer loyalty towards telecommunication service provider in Malaysia
This study aims to determine the relationship between the service marketing mix and customer loyalty towards Malaysian telecommunications service providers. In this study, the service marketing mix's dimensions are represented by product, price, place, promotion, people, process, and physical...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 英語 |
| 出版事項: |
2021
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/9861/6/permission%20to%20use-not%20allowed.pdf https://etd.uum.edu.my/9861/4/s826364_01.pdf https://etd.uum.edu.my/9861/5/s826364_02.pdf |