The factors that influence customer purchase intention toward life insurance products

Life insurance is very important because it can act as a transfer risk that provides our loved one with financial compensation when they lose their sources of income due to incapability or death of the breadwinner in the family. Due to recent statistics, Malaysia still has lower penetration of life...

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Bibliographic Details
Main Author:	Nurul Ammira, Hamzah
Format:	Thesis
Language:	English English
Published:	2021
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/9961/1/depositpermission-826631.pdf https://etd.uum.edu.my/9961/2/s826631_01.pdf https://etd.uum.edu.my/9961/
Abstract	Abstract here

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