Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim
This study seeks to analyse the occurrence of code-switching in Malaysian advettising industry by focussing on "Manglish" and "bahasa roja/f' phenomena. Code-switching occurs when more than one language is used simultaneously, or when different languages are mixed and switched du...
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| Format: | Thèse |
| Langue: | anglais |
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2013
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| Accès en ligne: | https://ir.uitm.edu.my/id/eprint/12027/2/12027.pdf |