Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim

This study seeks to analyse the occurrence of code-switching in Malaysian advettising industry by focussing on "Manglish" and "bahasa roja/f' phenomena. Code-switching occurs when more than one language is used simultaneously, or when different languages are mixed and switched du...

Description complète

Détails bibliographiques
Auteur principal:	Ibrahim, Noraminah
Format:	Thèse
Langue:	anglais
Publié:	2013
Sujets:	Advertising Journalism. The periodical press, etc. Press
Accès en ligne:	https://ir.uitm.edu.my/id/eprint/12027/2/12027.pdf

Documents similaires

Effective mass persuasion medium for political campaign: the impact of photographic images in newspapers on the public during general election 11th (2004) and general election 12th (2008) / Md Nagib Padil
par: Padil, Md Nagib
Publié: (2019)

Terjemahan berita sukan golf dalam 'Berita Harian' Malaysia / Abdul Majeed Hj. Ahmad
par: Hj. Ahmad, Abdul Majeed
Publié: (2002)

Reporting the news : between commitment and constraints of journalistic practice - a study on broadcast journalists in the television network / Siti Zabedah Mohd Shariff
par: Mohd Shariff, Siti Zabedah
Publié: (2009)

Pengaruh Golongan Elit Pemerintah Dalam Pemaparan Berita-Berita Etnik. Analisis Kandungan Terhadap Pelaporan Berita Akhbar Utusan Malaysia dan Berita Harian Sejurus Sebelum dan Selepas Pilihanraya Umum Ke-10 Malaysia.[PN4751. A843 2002 f rb] [Microfiche 6983].
par: Mohamad, Mohd Asri
Publié: (2002)

Pola kegunaan dan kepuasan penggunaan akhbar dalam kalangan remaja di Pantai Barat Sabah
par: Aisah Meri
Publié: (2013)

Visual symbolism of Malay nationalism towards Malay unity / Khairudin Murad
par: Murad, Khairudin
Publié: (2020)

Framing strategies of news outlets in the post-2008 general election
par: Baharin, Muhammad Izawan
Publié: (2021)

News coverage on Islam and Muslims in Malaysia and Indonesia by Wall Street Journal and The Telegraph
par: Hassan, Fauziah
Publié: (2017)

Investigation on types of casting defects due to insufficient mould hardness in green sand casting / Ibrahim Ismail
par: Ismail, Ibrahim
Publié: (2010)

Tensile impact test / Ahmad Syahrin Yusof
par: Yusof, Ahmad Syahrin
Publié: (2002)

A case study on matrix advertising
par: Mei-Li, Marilyn Teoh
Publié: (1999)

Web advertising : the effectiveness of banner ad
par: Shamsuddin, Ahmad Sharifuddin
Publié: (1999)

The effectiveness of the contents of print advertisements in inducing recall
par: Tan, Su Wei
Publié: (2001)

Brand recall as indication of television advertising effectiveness
par: Mohd Miharbi, Maldia Syela
Publié: (2001)

Kawalan negara terhadap kebebasan media di Malaysia
par: Abdul Rahman, Yahya
Publié: (2017)

Non-Muslim perception of Islam and Muslims based on depiction of Islam in media reports, Malaysia
par: Parvin, Ali
Publié: (2015)

Effectuating discourse functions through evaluation: an appraisal of the 2015 and 2019 Nigerian newspaper political campaign advertisements
par: Oyekola, Ayoola Gabriel
Publié: (2023)

Discourse of copywriting on Malaysian celebrity television advertisement
par: Roslan, Nur Widad
Publié: (2018)

Advertising and identity construction : A cultivation analysis on health and beauty advertisements in Sabah
par: Chin, Ying Shin
Publié: (2014)

Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan
par: Hasan, Muhammad Hanif
Publié: (2012)

The relative effectiveness of web advertisement (tested in the Malaysian context)
par: Liw, Ivy Cheh Chean
Publié: (2000)

Rethoric in Radio Advertisements’ Discourse
par: Abu Bakar, Siti Saniah
Publié: (2008)

Shape optimization of cantilever beam / Hamdan Abd Hamid
par: Abd Hamid, Hamdan
Publié: (2005)

Effect of pre-seted residual stress on the spur gear / Alfonso Muze Jerol
par: Jerol, Alfonso Muze
Publié: (2003)

Investigate the Customer's Understanding of the Billboard Advertisements
par: Abdullah, Alkhaldi Shrouq
Publié: (2012)

The advertising of barbershop influences consumer / Zarif Adly Zainudin
par: Zainudin, Zarif Adly
Publié: (2015)

Factors Affecting Tourism Advertisement Effectiveness in Libya
par: Burmad, Muhamed Ali
Publié: (2010)

Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements
par: Roslan, Nur Widad
Publié: (2021)

Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
par: Chong, Yee Lee
Publié: (2000)

Exploring Language Effects In Ethnic Advertising: In Malaysian Environment
par: Yap, Eit Thian
Publié: (1998)

Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients
par: Ali, Azhani
Publié: (2015)

An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia
par: Mir Fariz, Mir Ishak
Publié: (2010)

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
par: Mat Lizah, Muhammad Reedha
Publié: (2019)

Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
par: Yee, Han How
Publié: (1999)

Virtual Reality Features for E-Commerce 3D PDF Advertising
par: Najihah, Mohd Zauki
Publié: (2009)

Relationship between Malaysian newspaper journalists knowledge, attitude and law-ethics priority and possible ethical behavior
par: Motlagh, Nafise Esmael
Publié: (2013)

The effect of centrifugation at 5000 rpm on crude palm oil characteristics / Nasrul Syamin Burhanordin
par: Burhanordin, Nasrul Syamin
Publié: (2010)

A Semiotic analysis of Malaysian car tv advertisements : The proton's of 2003-2014
par: Chou En-I
Publié: (2017)

Consumers' perceived relationship between television advertising recall and brand purchase decision
par: Siew, Siok Peik
Publié: (1999)

Relationship between brand characteristics and attitudes towards advertisement among Libyan students in Malaysia
par: Busen, Salem Mohamed S.
Publié: (2018)