The adoption of third-party online food delivery services by micro food service businesses: an exploratory study
The purpose of this study was to explore and understand the process and experiences of micro businesses concerning the adoption of third-party online food delivery (TPOFD) services. This study aimed to understand the awareness of these micro businesses and unearth the influencing factors before and...
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2024
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| Accès en ligne: | https://ir.uitm.edu.my/id/eprint/122882/1/122882.pdf |
| Abstract | Abstract here |