The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan
Color sells products. It is a powerful marketing tool that significantly influences consumer purchases, so much so that it accounts for 85% ofthe reason why someone decides to purchase a product (Hemphill 275). Marketers must understand the psychology of color in order to use iteffectively. Human...
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| フォーマット: | 学位論文 |
| 言語: | 英語 |
| 出版事項: |
2015
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| 主題: | |
| オンライン･アクセス: | https://ir.uitm.edu.my/id/eprint/14430/1/TD_SITI%20NURFARAHIN%20HASAN%20AD%2015_5.pdf |